A Primer of Visual Literacy
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presLA SINTAXIS DE LA IMAGEN
Introducción al alfabeto visual.
Por Donis A. Dondis
En la sintaxis de la imagen, se propone examinar los elementos visuales básicos, las estrategias y opciones de las técnicas visuales, las implicaciones psicológicas y fisiológicas de la composición creativa y la gama de medios y formatos que es posible incluir apropiadamente bajo el encabezamiento de una investigación racional y un análisis destinado a ensanchar la comprensión y el uso de la expresión visual. La razón central de esta exploración es sugerir una variedad de métodos de composición y diseño que tengan en cuenta la diversidad estructural del modo visual.
1. Carácter y contenido de la alfabetizad visual: La experiencia visual humana es fundamental en el aprendizaje para comprender el entorno y reaccionar ante él. La información visual es el registro más antiguo de la historia humana, como las pinturas rupestres. Estos hechos ponen de manifiesto la necesidad de enfocar una manera nueva la función del proceso y también del visualizador en la sociedad, la mayor dificultad para este esfuerzo es la clasificación de las artes visuales en artes aplicad
Martin Luther (November 10, – February 18, ) was a German monk who became the father of the Protestant Reformation. Martin Luther criticised aspects of the Catholic Church and the concept of Papal infallibility. In particular, he believed that it was the Bible alone &#; and not priests or the Church &#; which had legitimacy for interpreting the word of Christ. Martin Luther also translated the Bible into German, making it more accessible to the general public.
Short Biography of Martin Luther
Martin Luther was born 10 November , in Eisleben, Saxony (modern day Germany). His father was relatively wealthy and paid for his son to gain an education in Magdeburg and Eisenach.
In , Martin Luther became a student at the University of Erfurt. At the request of his father, he took law, but he soon abandoned law, preferring to study Aristotle and the subjects of philosophy and theology. Despite admiring aspects of Aristotle and the classics, he was unsatisfied with just reason and intellectual studies and decided to become a monk so he could devote his life to God.
His time as a monk was challenging. Luther engaged in severe austerities &#; fasting, long hours of prayer and frequen
"Sería imposible enumerar aquí todas las técnicas visuales disponibles o dar definiciones acertadas de las mismas.
En esto, como en todos los escalones de la escritura de los medios visuales, la interpretación personal es un factor
muy importante. Pese a estas limitaciones, puede definirse
cada técnica y su contraria en forma de dipolo".
Donis A. Dondis
Donis A. Dondis (), diseñadora formada en el Massachussets College of Art, fue profesora de la School of Public Communication, Boston University, USA. Su libro "La Sintaxis de la Imagen", publicado originalmente en , se convirtió en la referencia bibliográfica fundamental en el campo de la alfabetización visual.
Las Estrategias Visuales ofrecen al diseñador y al artista una amplia gama de medios compositivos para reforzar el contenido comunicativo mediante la expresión visual.
El uso de las estrategias visuales implica el manejo del conjunto de los elementos de la composición (forma, color, tamaño, tono, textura, etc.)
En una composición pueden coexistir varias estrategias visuales, pero debe predominar la que refuerce el contenido o concepto para así contribuir a darle e
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