Digby Morton
| Irish designer Country: Ireland |
Content:
- Early Life and Education
- Career Beginnings and Rise to Prominence
- Defining Moments in Fashion
- Wartime and Postwar Success
- Legacy and Lasting Influence
Early Life and Education
Digby Morton, the renowned Irish fashion designer, was born in London in His early education took place in Dublin at the Metropolitan School of Art and Architecture.
Career Beginnings and Rise to Prominence
Morton's fashion career began in in London, where he worked at a fashionable boutique. After establishing his own fashion house, he dedicated himself exclusively to haute couture. His rise to prominence earned him a place among the couturiers of the Golden Age of fashion.
Defining Moments in Fashion
Morton's initial success came with his women's sportswear designs in the s. He later transformed classic tweed garments into luxury fashion by altering their seams for decorative purposes. His signature style debuted in and featured herringbone and pinstripe wool suits that became an instant hit with British women. In , he expanded into high-end couture, which also gained widespread popularity.
Wartime and Postwar Success
D
Digby Morton () was born in Dublin in He studied art and architecture at the Metropolitan School of Art and Architecture before moving to London in Here he worked as a sketch artist for Jay’s fashion store of Oxford Street before founding the tailoring firm of Lachasse in the same year. After five years at Lachasse, he established his own house. He was well-known for his tailoring and particularly for suits and coats. He used traditional fabrics such as tweed and Aran knits, combining them with more feminine tailoring and silk blouses to produce flattering, elegant pieces.
During WW2 Morton and several other British couturiers formed the Incorporated Society of London Fashion Designers and were responsible for designing collections of Utility garments for women across the country. It was a canny piece of propaganda to soften the blow of severe rationing. The restrictions on the use of fabric required ingenuity and these designers achieved this very successfully.
Morton was also invited to design uniforms for the Women’s Voluntary Service during the war.
In he established an export branch of the Digby Morton business which enabled him to market his clothes to the United Stat
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